Zuckerberg Announces His AR Platform Plans To “Destroy Snapchat”
Unlike Facebook, Snapchat is an app that puts camera first. But, CEO Mark Zuckerberg is trying hard to fill that gap and he doesn’t care if copying Snapchat is involved in the process. Now, after replicating Snapchat’s popular AR filters, Facebook is aiming to go one step further and use its army of developers to make this war more vicious. At the F8 developer conference, Zuckerberg said that the first step that made sense was to release products that people already knew about, which sounded like a way to justify the copying. So, what would be the second step? “We’re not just going to build basic cameras, we’re going to build the first mainstream augmented reality platform,” Zuckerberg said. The word “basic camera” is a direct jab at Snapchat. He also added that Facebook is developing Camera (read Facebook Camera) as the first augmented reality platform. “For those of you watching us roll out cameras (read copying Snapchat) across all our platforms, that was act one. This is act two,” ...