TechWorld

Unlike Facebook, Snapchat is an app that puts camera first. But, CEO Mark Zuckerberg is trying hard to fill that gap and he doesn’t care if copying Snapchat is involved in the process. Now, after replicating Snapchat’s popular AR filters, Facebook is aiming to go one step further and use its army of developers to make this war more vicious. At the F8 developer conference, Zuckerberg said that the first step that made sense was to release products that people already knew about, which sounded like a way to justify the copying. So, what would be the second step? “We’re not just going to build basic cameras, we’re going to build the first mainstream augmented reality platform,” Zuckerberg said. The word “basic camera” is a direct jab at Snapchat. He also added that Facebook is developing Camera (read Facebook Camera) as the first augmented reality platform. “For those of you watching us roll out cameras (read copying Snapchat) across all our platforms, that was act one. This is act two,” ...

Facebook is all set to ditch the cloak of a social media company and turn itself fully into a media company. Its investments in videos will be further pushed in near future. During Facebook’s Q4 earning announcement, Zuckerberg told that Facebook is planning to start sharing its ad revenue with content creators. This strategy will attract more content creators to Facebook.   Facebook has defied the predictions made by economists and revealed that its growth isn’t going to stop anytime soon. On Wednesday, the company said that its revenue grew 51% in 2016’s fourth quarter. Zuckerberg’s company was also able to convert 52 cent of every dollar into operating profit. But, before Facebook’s growth stumbles, what’s next? Last year, Facebook made big bets on video by pushing live videos like crazy. This year things won’t slow down. Instead, the company is expected to invest more money to create its new moneymaking machine. Zuckerberg himself considers video a mega trend. “That’s why we’re...